Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
477426 | European Journal of Operational Research | 2009 | 13 Pages |
Abstract
Purchase frequency modeling began with the pioneering work of Ehrenberg [Ehrenberg, A.S.C., 1959. The pattern of consumer purchases. Applied Statistics 8, 26–41]. This note provides an extension of this work. A collection of some seventeen flexible distributions is discussed for purchase frequency modeling. The corresponding estimation procedures are derived by the method of moments and the method of maximum likelihood. An application is illustrated to a consumer purchasing data used by Ehrenberg.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Saralees Nadarajah, Samuel Kotz,