Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
480867 | European Journal of Operational Research | 2010 | 8 Pages |
Abstract
We consider price competition with a linear demand function and compare two cases. In the first case each distribution channel is vertically integrated, while in the second, decentralised, case the manufacturers and retailers act independently. We explore the effect of varying the level of price competition on the profits of the industry participants and demonstrate the important role played by the spread of underlying market shares. The coefficient of variation of these market shares determines whether decentralised supply chains can outperform integrated supply chains with an appropriate level of competition.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Edward J. Anderson, Yong Bao,