Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
481859 | European Journal of Operational Research | 2010 | 7 Pages |
Abstract
This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
James J.H. Liou, Leon Yen, Gwo-Hshiung Tzeng,