Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
481969 | European Journal of Operational Research | 2010 | 7 Pages |
Abstract
In this paper, we discuss issues that arise in the analysis of call center arrivals that are mostly linked to individual ads. More specifically, we consider the case where there is no complete linkage between the calls and the advertisements that led to the calls. The ability to model and infer such latent call arrival sources is important from a marketing as well as an operations point of view since knowledge of the linkage improves forecasting performance of the model. We pose this as a missing data problem and develop a data augmentation algorithm for the Bayesian analysis. We implement the proposed algorithm to simulated and actual call center arrival data and discuss its performance.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Joshua Landon, Fabrizio Ruggeri, Refik Soyer, M. Murat Tarimcilar,