A discrete long-term location–price problem under the assumption of discriminatory pricing: Formulations and parametric analysis

We consider a competitive location problem in which a new firm has to make decisions on the locations of several new facilities as well as on its price setting in order to maximise profit. Under the assumption of discriminatory prices, competing firms set a specific price for each market area. The customers buy one unit of a single homogeneous price-inelastic product from the facility that offers the lowest price in the area the consumers belong to. Three customer choice rules are considered in order to break ties in the offered prices. We prove that, considering long-term competition on price, this problem can be reduced to a problem with decisions on location only. For each one of the choice rules the location problem is formulated as an integer programming model and a parametric analysis of these models is given. To conclude, an application with real data is presented.