Oral-Care Goods Sales Forecasting Using Artificial Neural Network Model

Supply Chain consists of various components like supplier, manufacturer, factories, warehouses, distribution agents, customers, etc. Supply Chain Management encompasses all the activities from moving goods from sourcing to consumption. Sales forecasting is a part of downstream activity of supply chain and is the process of predicting future sales of the product. It helps in making informed business decisions. In this paper a study of various sales forecasting algorithms is done and results of sales of oral-care products are calculated using Back-Propagation Neural Network Model. The error rate for different products is also calculated.