Article ID Journal Published Year Pages File Type
485741 Procedia Computer Science 2015 10 Pages PDF
Abstract

Obtaining stable customer base has become the key mission to the development of group-buying platforms, improving the CTR of product ads on group-buying platform is necessary for formation of stable customer base. This research uses the data about 54 relevant variables covering 7,991 group-buying products of 171 days which from a large tourism group-buying platform in China, and explores the influence factors of click-through rates of group-buying products. The results show that: product name, product discount-level, time pressure showed on product page has significant effect on the CTR of product.

Related Topics
Physical Sciences and Engineering Computer Science Computer Science (General)