| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 487144 | Procedia Computer Science | 2015 | 8 Pages |
Abstract
This paper presents valuable insight into consumers’ online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers’ intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
