Article ID Journal Published Year Pages File Type
487147 Procedia Computer Science 2015 8 Pages PDF
Abstract

Content is king: a vital principle for all social media marketers. This paper presents an exploratory study that employed a qualitative approach to identify the quality of winning content for social media presence. The findings reveal some expected yet important information for the fishing industry in Malaysia that may help the industry increase citizens’ awareness of fish consumption, improve the promotion of Fishermen Markets, influence purchasing behaviour, and ultimately reduce the role of intermediaries.

Related Topics
Physical Sciences and Engineering Computer Science Computer Science (General)