| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 488376 | Procedia Computer Science | 2016 | 7 Pages |
Abstract
Online review valance is an important factor for consumer purchase-decision, because consumer opinion about the product is affected by online review valance. This paper proposes a Two-Message model to describe the opinion evaluation of consumers with online reviews. The result shows that consumers with lower membership level have strengthen affected by online review valance, with medium membership level, consumers can build a stable opinion by online review valance.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Jia Chen, Gang Kou,