| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 490334 | Procedia Computer Science | 2013 | 8 Pages |
Augmented reality has arrived, bringing infinite possibilities. This communication tool is applicable to any market or product and is key to understanding the new dimension that print communication is taking on. Augmented reality is capable of recreating a whole virtual universe from a print, to the point that in the not- sodistant, future, printing and augmented reality will not have reason to exist without each other. We are at a turning point, where how we communicate is changing, growing, evolving and opening up new channels of expression. Through the augmented reality applications, print communication takes on a new dimension, grows and is enriched to generate a virtual universe aimed at covering new needs in infinite areas and markets. Two parallel worlds, digital communication and print communication that now converge and are mutually enriched. This year our calendar does an about turn to offer something totally new. Month by month we have conceived a unique calendar so that each print is an exclusive and surprising experience. The prints contain different icons that tell us about new printing experiences. These icons show us whether the print is treated with augmented reality or with different textured finishes, which take printing to another dimension, interacting with our senses. Touch: Explore and discover the print, where you see this icon. Experience the possibilities we can offer through touch. SIGHT: An exclusive example of a textured finish that glows in the dark. SMELL: Find the textured surface and gently rub your finger on it. The print gives off a pleasant smell of grass.
