Mobile Internet Users Profile Along with Subscribers Model of Payment and Attitudinal Characteristics

The main purpose of this paper is study the mobile internet services in Greece and to identify clusters of users based on psycographic and demographic characteristics. Additionally, the clusters entail variables that depict the payment models like type of subscription and monthly cost. Further, the research explores the degree of mobile internet services usage and mobile technology adoption. Finally, some conclusions, after grouping the users based on their characteristics, are extracted.