Représentations sociales de la personne obèse et de l'obésité : effets de la situation de contact

This paper introduces a study about social representations of obese people and obesity. Two hundred normal-weighted women divided in two groups (presence vs absence of contact with an obese person) completed a word association tasks with inductive words “obese people” and “obesity”. Two instructions were proposed: one in which they responded for themselves (standard instruction) and another in which they responded for someone else (substitution instruction). Results of the Correspondences Factor Analysis support the hypothesis of an intergroup contact effect on the explored social representations' organization. Participants in contact with obese people seem to have a more empathetic representation than those who have no contact. Indeed, when participants did not respond for themselves, counter-normative representations were produced: stereotypical elements and a judgment on the physical characteristics were expressed. These results were discussed regarding theories of intergroup contact and of social representations.