A cross-cultural comparative analysis of crowdfunding projects in the United States and South Korea

Despite the popularity of crowdfunding in academy and practice, there is a lack of cross-cultural study. To fill the research gap, this research explored similarities and differences of successful crowdfunding. In addition, by applying Hofstede's cultural dimensions, this research compared crowdfunding projects of U.S. and South Korea. By employing the content analysis method, the study addresses how culture influences the success of crowdfunding and message strategies. This research contributes to the knowledge building of crowdfunding and cultural significance, as well as providing guidelines for practitioners.