“We were not prepared to tell people yet”: Confidentiality breaches and boundary turbulence on Facebook

Communication Privacy Management theory provides a framework for investigating confidentiality breaches that occur on Facebook. Open-ended online questionnaires served as mechanism for collecting data about privacy violations and the resulting boundary turbulence. Privacy violations validated three a priori categories (Petronio & Reierson, 2009) of confidentiality breaches (privacy ownership violations, discrepancy breaches of privacy, and pre-emptive privacy control). Findings indicated that the lack of established explicit privacy rules led to privacy violations and boundary turbulence. Results also provided insight regarding motivations of privacy violations, reactions to privacy violations, and the role of privacy rules in the violation.