Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4937375 | Computers in Human Behavior | 2017 | 10 Pages |
Abstract
Social Networking Sites like Facebook are an upcoming phenomenon of the modern age. The Social Online Self-regulation Theory (SOS-T) proposes that people use Facebook in order to self-regulate. Using Facebook they regulate their emotions and satisfy a variety of needs and motives. The study's aim was to provide first evidence for the theory by examining the influence of two self-regulatory variables (i.e. materialism and social comparison orientation). Using priming paradigms in two experiments (N1Â =Â 228; N2Â =Â 239), we could show that both variables increase Facebook consumption jointly and independently. Implications for theory building and applied settings are discussed and a forecast of future studies is given.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Phillip Ozimek, Jens Förster,