Article ID Journal Published Year Pages File Type
4937552 Computers in Human Behavior 2017 13 Pages PDF
Abstract
Cultural difference plays an important role in industrialized business countries. The topic of cross-cultural management has become the topical area in modern business worldwide. Cross-cultural implication and cultural dimensions was analyzed using Hofstede model that consists of seven dimensions: Assertiveness, Future Orientation, Performance Orientation, Power Distance, Uncertainty Avoidance, Collectivism I (Institutional) and Collectivism II (In-Group). In the present paper, we investigate what impact business internationalization has on cross-cultural dimensions - specifically, gender egalitarianism forecasting and humane orientation. A soft computing method was applied for this analyzing. Combination of Collectivism I (Institutional) and Collectivism II (In-Group) was the most influential on the Gender Egalitarianism and the combination of Future Orientation and Performance Orientation was the most influential on the Humane Orientation in the business internationalization.
Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
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