Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4937552 | Computers in Human Behavior | 2017 | 13 Pages |
Abstract
Cultural difference plays an important role in industrialized business countries. The topic of cross-cultural management has become the topical area in modern business worldwide. Cross-cultural implication and cultural dimensions was analyzed using Hofstede model that consists of seven dimensions: Assertiveness, Future Orientation, Performance Orientation, Power Distance, Uncertainty Avoidance, Collectivism I (Institutional) and Collectivism II (In-Group). In the present paper, we investigate what impact business internationalization has on cross-cultural dimensions - specifically, gender egalitarianism forecasting and humane orientation. A soft computing method was applied for this analyzing. Combination of Collectivism I (Institutional) and Collectivism II (In-Group) was the most influential on the Gender Egalitarianism and the combination of Future Orientation and Performance Orientation was the most influential on the Humane Orientation in the business internationalization.
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Authors
Svetlana Sokolov MladenoviÄ, Igor MladenoviÄ, MiloÅ¡ MilovanÄeviÄ, NebojÅ¡a DeniÄ,