Beyond self-disclosure: Disclosure of information about others in social network sites

The authors tested the posited model, using data collected with a survey instrument. Findings show that the COP, and attitude toward using SNSs influence the intention to disclose information about others. Also, COP is explained by social identity, agreeableness, extraversion, opinion leadership, sensitive information disclosure control, and prior privacy invasions. Social norms do not influence intentions to disclose information about others. Results indicate males have higher concern about others' privacy than females. This research contributes to the understanding of ethical choices of information disclosure within SNSs. Findings can help SNS developers improve privacy practices, protect sensitive third-party information, and improve user satisfaction.