Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4937795 | Computers in Human Behavior | 2016 | 9 Pages |
Abstract
Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literatures. Empirical results reveal perceived usefulness and visibility as important factors that drive adoption intention, suggesting that smartwatches represent a type of 'fashnology' (i.e., fashion and technology). The magnitude of these antecedents is influenced by an individual's perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Nina Krey, Bang Nguyen, Thurasamy Ramayah, Shwetak Lade,