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Determining students' behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level

Article ID Journal Published Year Pages File Type
4938687 The International Journal of Management Education 2017 11 Pages PDF
Keywords
UTAUTEffort expectancyPerformance expectancyAnimationStorytellingSocial influence
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
Preview
Determining students' behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level
Authors
Norbayah Mohd Suki, Norazah Mohd Suki,
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Journal
The International Journal of Management Education
Journal: The International Journal of Management Education
Related Categories
UTAUT
Effort expectancy
Performance expectancy
Animation
Storytelling
Social influence
Accounting
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Business, Management and Accounting (General)
Management Information Systems
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Organizational Behavior and Human Resource Management
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