Familiarity and liking for music: The moderating effect of creative potential and what predict the market value

The present study aims to understand better the determinants of music satisfaction, and its attributed market value. Previous studies have shown that exposure or familiarity with a piece of music influences satisfaction derived from listening to it. This effect seems to be moderated by personality variables, and particularly, openness to experience, a central aspect of creative potential. The purpose of this study is to replicate the moderating effect of openness to experience on the link between exposure and music satisfaction, and to examine the influence of exposure and satisfaction on market value. As expected, exposure predicted music satisfaction. This effect was moderated by openness to experience, even when controlling for other personality traits and components of creative potential. Individuals high on openness were less satisfied with familiar music than those low on openness. Moreover, exposure was positively associated with attributed market value; this effect was mediated by music satisfaction.