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Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Article ID Journal Published Year Pages File Type
4942512 Electronic Commerce Research and Applications 2017 37 Pages PDF
Keywords
Mobile shoppingSwitching cost
Related Topics
Physical Sciences and Engineering Computer Science Artificial Intelligence
Preview
Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators
Authors
Hsin Hsin Chang, Kit Hong Wong, Shi Yu Li,
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Electronic Commerce Research and Applications
Journal: Electronic Commerce Research and Applications
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