VRer: Context-Based Venue Recommendation using embedded space ranking SVM in location-based social network

In this paper, we cast the venue recommendation as a ranking problem and propose a recommendation framework named VRer (Context-Based Venue Recommendation using embedded space ranking SVM) employing an embedded space ranking SVM model to separate the venues in terms of different characteristics. Our proposed approach makes use of 'check-in' data to capture users' preferences and utilizes a machine learning model to tune the importance of different factors in ranking. The major contribution of this paper are: (1) VRer combines various contexts (e.g., the temporal influence and the category of locations) with the check-in records to capture individual heterogeneous preferences; (2) we propose an embedded space ranking SVM optimizing the learning function to reduce the time consumption of training the personalized recommendation model for each group or user; (3) we evaluate our proposed approach against a real world LBSN and compare it with other baseline methods. Experimental results demonstrate the benefits of our proposed approach.