Biometric data sharing in the wild: Investigating the effects on online sports spectators

We then compare and contrast the behavior of online spectators who are presented with heart rate data together with contextual data, and those who are only presented with contextual data, for example, location. We also examine whether this difference is dependent on the social relation between the athletes and the spectators. Results indicate that spectators who are presented with the runners' heart rate data support the athletes more and rate the presented system more positively. These effects are dependent on the social tie between the athletes and spectators. This is one of the first studies to carry out an empirical investigation in the wild on the effects of sharing heart rate data in an online social context. In this light, in addition to supporting earlier literature, the outcomes present new insights and research directions within the sporting context.