Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4957762 | Telematics and Informatics | 2017 | 33 Pages |
Abstract
This study examined the integrative effects of a brand's online product description, eWOM content, digital retail platforms and innovation adoption factors on a consumer's decision-making process. Results from a between-subject experiment (NÂ =Â 231) suggest that consumer perceptions of product-description usefulness, technology fluidity, product usefulness, product-use ease, consumer-review trustworthiness, consumer-review usefulness, user ratings of consumer reviews and retail-platform trustworthiness have a direct or indirect effect on their attitude and purchase intention toward the technology product.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Networks and Communications
Authors
Tai-Yee M.A., Carolyn A. Ph.D.,