Article ID Journal Published Year Pages File Type
4966606 International Journal of Medical Informatics 2017 31 Pages PDF
Abstract
The findings indicate that Health Behaviour influences Health Information Seeking Behaviour. Marketers can find out which target segment of population to target when devising information channels for consumers, especially through the Internet. However, message that promotes positive health behaviour to a target audience who already has positive Health Behaviour increase the motivation to Health Information Seeking Behaviour.
Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
Authors
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