Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4966606 | International Journal of Medical Informatics | 2017 | 31 Pages |
Abstract
The findings indicate that Health Behaviour influences Health Information Seeking Behaviour. Marketers can find out which target segment of population to target when devising information channels for consumers, especially through the Internet. However, message that promotes positive health behaviour to a target audience who already has positive Health Behaviour increase the motivation to Health Information Seeking Behaviour.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Noor Ismawati Jaafar, Sulaiman Ainin, Mun Wai Yeong,