Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4972568 | Information & Management | 2017 | 58 Pages |
Abstract
There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Rebwar Kamal Gharib, Elly Philpott, Yanqing Duan,