Toward a holistic understanding of continued use of social networking tourism: A mixed-methods approach

The trend of social networking tourism connects millions of tourists to others while traveling that may provide benefits such as information, tour guides, or alternative accommodations. Success of such networks depend on the continued use by its members. The current paper uses a mixed-methods approach to qualitatively identify motivations for participation and empirically test a causal model evaluating continued use intention. Motivations identified include networking and economic value that were used in the quantitative study that includes social capital, trust, attitude, and satisfaction as factors influencing continued use intention.