| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5034226 | Journal of Consumer Psychology | 2017 | 11 Pages |
John Jost (2017 - this issue) provides a thoughtful review of the literature in political psychology that speaks to important distinctions between conservatives and progressives. I use his essay as a point of departure to accomplish three goals: a) further elaborate on the left/right segmentation scheme, identifying other portions of the political market that are less brand loyal and therefore more persuadable; b) offer preliminary suggestions based on consumer psychology perspectives on how voter attitudes and behaviors might be nudged by political candidates and campaigns; and c) identify some areas in which the fields of political and consumer psychology might profitably benefit from cross-pollination of theories, approaches and evidence.
