| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5034954 | Journal of Interactive Marketing | 2017 | 8 Pages |
Abstract
We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand, Yuchi Zhang,