Article ID Journal Published Year Pages File Type
5035684 Personality and Individual Differences 2017 7 Pages PDF
Abstract

•We examined emoticon use in 86 702 Facebook users (59% women), aged 16-60.•Emoticon use in Facebook status updates decreases with age.•Women use more emoticons than do men.•Sex and age explain more variance in emoticon use than do personality measures.•Our results contribute to research on psychological profiles of Internet users.

Emoticons are graphical representations of emotions used in virtual communication. We explored patterns of emoticon use in a sample of 86 702 Facebook users (aged 16 to 60, 59% women). We analyzed the total number and type of emoticons posted to public Facebook feeds as a function of a user's gender, age and Big Five personality characteristics. In our sample, 90% of Facebook users employed emoticons. The most popular 15 emoticons represented 99.6% of all emoticons posted. Our results further showed that the frequency of emoticon usage was predicted mainly by age and gender, explaining 16% of the variance, whereas user's personality scores explained < 2%. These findings suggest that emoticon usage may assist in profiling user's demographic, but not necessarily psychological traits.

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