Communicating across cultures in multinational Ibis West Africa

This article examines effective communication in the midst of multi-varied cultures at Ibis West Africa adopting a qualitative approach of the constructivist's paradigm. Misinterpretations, misperceptions and misunderstandings of both verbal and non-verbal cues as well as differences in creating common meaning of messages encoded and decoded and the mindlessness of the communication environment characterised the interactions between the expatriate workers and the local staff of Ibis West Africa. The article recommended that Ibis West Africa could focus more on intercultural relationship and capacity building among their multicultural staff to enhance effective communication in this multinational organisation.