Article ID Journal Published Year Pages File Type
5075785 Information Economics and Policy 2012 16 Pages PDF
Abstract
► High frequency changes in the scheduling of programs are used to measure program substitution. ► Analysis of data uncovers evidence of substantial business stealing in network television. ► Increases in ratings occur primarily as a result of stealing audiences from other stations. ► Market expansion effects are significantly larger than those estimated in previous research.
Keywords
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Social Sciences and Humanities Business, Management and Accounting Management of Technology and Innovation
Preview
Program substitutability in network television: Evidence from Argentina
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