| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5075802 | Information Economics and Policy | 2014 | 11 Pages |
Abstract
Existing market-based measures of viewpoint diversity in the media have been criticized for lacking a theoretical foundation. This paper proposes a theoretical framework to develop market-based measures of viewpoint diversity. It then uses this framework to develop four viewpoint diversity measures using a panel dataset of local television ratings. Finally, an econometric model relates these viewpoint diversity measures to media ownership variables. It does not appear that market-based measures of viewpoint diversity are strongly related to media ownership structures.
Keywords
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Authors
Adam D. Rennhoff, Kenneth C. Wilbur,