Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5075853 | Information Economics and Policy | 2013 | 9 Pages |
Abstract
⺠This article examines the interplay between informative advertising and behaviour-based price discrimination (BBPD). ⺠BBPD tends to restore the symmetry in equilibrium advertising decisions. ⺠BBPD increases (resp. decreases) profits and total welfare but hurts (resp. benefits) consumers when the advertising cost is high (resp. low).
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management of Technology and Innovation
Authors
Romain De Nijs,