Article ID Journal Published Year Pages File Type
5075853 Information Economics and Policy 2013 9 Pages PDF
Abstract
► This article examines the interplay between informative advertising and behaviour-based price discrimination (BBPD). ► BBPD tends to restore the symmetry in equilibrium advertising decisions. ► BBPD increases (resp. decreases) profits and total welfare but hurts (resp. benefits) consumers when the advertising cost is high (resp. low).
Related Topics
Social Sciences and Humanities Business, Management and Accounting Management of Technology and Innovation
Authors
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