| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5075930 | Information Economics and Policy | 2011 | 9 Pages |
Abstract
⺠Increased ad-avoidance leads to more or less advertising with free-to-air television. ⺠Increased ad-avoidance leads to less advertising with pay-tv. ⺠With free-to-air television, increased ad-avoidance leads profits and diversity to decrease, whereas both is unaffected with pay-tv and a fixed total viewership.
Keywords
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Authors
Torben Stühmeier, Tobias Wenzel,