Article ID Journal Published Year Pages File Type
5075943 Information Economics and Policy 2012 12 Pages PDF
Abstract
► Adapts a two-sided market model to digital media markets. ► Shows how search and aggregators affect viewer participation and multihoming. ► Shows how institutions reduce advertising demand and the importance of ad targeting. ► Shows how aggregators can benefit small media outlets at the expense of large ones.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Management of Technology and Innovation
Preview
Aggregators, search and the economics of new media institutions
Authors
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