Article ID Journal Published Year Pages File Type
5075947 Information Economics and Policy 2012 15 Pages PDF
Abstract
► In an online experiment, we test alternative labels on search engine advertisements. ► Users seeing a “Paid Advertisement” label click significantly fewer advertisements. ► Better labels help users with low education and little online experience.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Management of Technology and Innovation
Preview
Advertising disclosures: Measuring labeling alternatives in internet search engines
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