A bipartite fitness model for online music streaming services

This paper proposes an evolution model and an analysis of the behavior of music consumers on online music streaming services. While previous studies have observed power-law degree distributions of usage in online music streaming services, the underlying behavior of users has not been well understood. Users and songs can be described using a bipartite network where an edge exists between a user node and a song node when the user has listened that song. The growth mechanism of bipartite networks has been used to understand the evolution of online bipartite networks Zhang et al. (2013). Existing bipartite models are based on a preferential attachment mechanism László Barabási and Albert (1999) in which the probability that a user listens to a song is proportional to its current popularity. This mechanism does not allow for two types of real world phenomena. First, a newly released song with high quality sometimes quickly gains popularity. Second, the popularity of songs normally decreases as time goes by. Therefore, this paper proposes a new model that is more suitable for online music services by adding fitness and aging functions to the song nodes of the bipartite network proposed by Zhang et al. (2013). Theoretical analyses are performed for the degree distribution of songs. Empirical data from an online streaming service, Last.fm, are used to confirm the degree distribution of the object nodes. Simulation results show improvements from a previous model. Finally, to illustrate the application of the proposed model, a simplified royalty cost model for online music services is used to demonstrate how the changes in the proposed parameters can affect the costs for online music streaming providers. Managerial implications are also discussed.