| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5106993 | International Business Review | 2017 | 14 Pages |
Abstract
Market-innovation occurs when the product concept or benefits depart from serving existing or conventional markets. Market-innovation was found to be negatively associated with strategic export performance, as it requires major learning effort by importers. This suggests that to create value, exporters need to develop solutions jointly with importers. Overall, these findings suggest that value creation in terms of both tech-innovation and market-innovation needs to involve importers to achieve expectations, thereby leading to improvement in a firm's short-term and long-term export performance.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Graça Miranda (Assistant Professor at ISEG-Lisbon School of Economics & Management, Portugal), Chris (Professor of Marketing and Dean, UNSW Business School, UNSW Australia), Luis Filipe (Professor at Nova SBE,