Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5107029 | International Business Review | 2017 | 14 Pages |
Abstract
The results indicate that market size, rule of law, and local market knowledge, as well as a common language and the logistics performance of a target country have a positive effect on the likelihood of selecting a target country. Although the internet is said to reduce the impact of distance, both cultural and geographic distance as well as added geographic distance still show a negative impact on the selection of foreign markets by online retailers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Matthias Schu, Dirk Morschett,