Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5107261 | Research in International Business and Finance | 2017 | 57 Pages |
Abstract
We analyze all Kickstarter projects till December 2013. Their success is driven by the presence of a video, a higher number of rewards, a shorter campaign, and a lower goal. A more extensive description signals higher quality and helps the funding, unless it becomes too prolix. We also study the distribution of non-US projects. Categories have different concentrations across countries, but the funding determinants are comparable, as Kickstarter taps the same world crowd. UK and Canada openings increase the number of projects and reduce the probability of success, due to a diminished quality and a lower “collective attention” from worldwide backers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Massimiliano Barbi, Marco Bigelli,