| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5107899 | Annals of Tourism Research | 2017 | 5 Pages |
Abstract
- Marketing communication campaign in the early days of post-disaster.
- The use of photo-centric newsletters in Japan's tourism recovery strategies.
- Destination image restoration via cognitive and affective images of major themes.
- Practical use of photographs to subtly address travel risk concerns.
- Covertly addressing negative perceptions may be effective in tourism recovery.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Andrei O.J. Kwok, Elaine Yin Teng Chew,