Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5108152 | International Journal of Hospitality Management | 2018 | 11 Pages |
Abstract
- Drew upon organizational support literature and examined the role of informal organizational support as represented by co-worker support in promoting employee brand performance.
- Identified the interacting effect between informal co-worker support and formal organizational support in contributing to employees' brand performance.
- Suggested proactive personality, although commonly considered as a positive employee trait, can be counter-productive if employees' brand knowledge is different from what the organization intends.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Lina Xiong, Ceridwyn King,