Article ID Journal Published Year Pages File Type
5108159 International Journal of Hospitality Management 2018 9 Pages PDF
Abstract
This study investigates the impact of an industry's involvement in franchising on its competitive condition. Findings show that, for services industries in general, franchising involvement (a) discourages industry instability and dynamic competition, and (b) has a non-significant impact on industry concentration. However, in the hospitality industry, the negative effects of franchising on industry instability and dynamic competition are weaker: franchising decreases industry instability and dynamic competition less in the hospitality industry than in other services industries. These findings open up a new discussion of how franchising influences the competitive environment at the industry level.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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