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Are Yelp's tips helpful in building influential consumers?

Article ID Journal Published Year Pages File Type
5108752 Tourism Management Perspectives 2017 4 Pages PDF
Abstract
Findings may help managers to understand which type of messages may increase the reviewer's number of fans, thus increasing their influence in the network.
Keywords
eWOMFandomOnline reviewsSupport vector machineText mining
Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
Preview
Are Yelp's tips helpful in building influential consumers?
Authors
João Guerreiro, Sérgio Moro,
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Tourism Management Perspectives
Journal: Tourism Management Perspectives
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