Novelty seeking, image, and loyalty-The mediating role of satisfaction and moderating role of length of stay: International tourists' perspective

This study explores the relationships of novelty seeking and destination image with tourist satisfaction and destination loyalty, as well as the mediating effect of satisfaction and moderating effect of length of stay. The results of our analysis using the PROCESS model tool developed by Hayes (2013) and Hayes and Preacher (2013) and a sample of 508 international tourists visiting the United Arab Emirates (UAE) confirmed the importance of novelty seeking and destination image in predicting tourist satisfaction in a destination and destination loyalty. In addition, we find that tourist satisfaction positively mediates the relationship between novelty seeking and destination image and that length of stay negatively moderates the relationship between novelty seeking and destination loyalty. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the UAE as an attractive and unique destination.