Article ID Journal Published Year Pages File Type
5108763 Tourism Management Perspectives 2017 5 Pages PDF
Abstract
Gastronomy has always been a central part of the tourism experience but in recent years has become one the main motivations to travel for visitors to a particular destination. Wine tourism represents today a key component of this segment. This paper examines the profile of U.S. wine tourists interested in wine-related activities as well as U.S.-based tour operators offering wine holidays in order to gain a better understating of both wine tourism demand and offerings in the U.S. market. The comparison tries to highlight critical issues that may allow tour operators to enter successfully a market where consumers may tend to shy away from organized travels.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
Authors
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