Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5108763 | Tourism Management Perspectives | 2017 | 5 Pages |
Abstract
Gastronomy has always been a central part of the tourism experience but in recent years has become one the main motivations to travel for visitors to a particular destination. Wine tourism represents today a key component of this segment. This paper examines the profile of U.S. wine tourists interested in wine-related activities as well as U.S.-based tour operators offering wine holidays in order to gain a better understating of both wine tourism demand and offerings in the U.S. market. The comparison tries to highlight critical issues that may allow tour operators to enter successfully a market where consumers may tend to shy away from organized travels.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Roberta Garibaldi, Matthew J. Stone, Erik Wolf, Andrea Pozzi,