Understanding international tourists' attitudes towards street food in Phuket, Thailand

Street food is present throughout South East Asia, and represents a major tourist attraction in Thailand. Phuket, like other destinations, offers an array of different specialties from which to choose. This could be exploited as a visitor attraction, but certain factors need to be improved for the street food to be more attractive to international tourists visiting the island. The aim of this research was to describe the general attitude of international tourists towards street food in Phuket, as well as to identify what dimensions are most important in predicting their behavioral intentions. This study surveyed 294 international tourists, and using a multiple regression model, identified that out of hygiene, affection, food quality, service quality, satisfaction and value; affection is the most important predictor of tourist's behavioral intentions towards street food in Phuket.