Article ID Journal Published Year Pages File Type
5108847 Business Horizons 2017 8 Pages PDF
Abstract
Increasingly, big data is viewed as the most strategic resource of the 21st century, similar in importance to gold and oil. While sitting on these vast pools of data, many organizations are simply not ready to take advantage of this new strategic resource. Embracing big data requires addressing a number of barriers that fall into the domains of technology, people, and organization. A holistic, socio-technical approach is required to overcome these barriers. This article introduces the specific tactics we recommend for addressing big data barriers, which involve changes to technology infrastructure, a focus on privacy, promotion of big data and analytic skills development, and the creation of a clear organizational vision related to big data.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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